Girish Gaikwad Logo

Girish Gaikwad

SDE & Creative Technologist

Desktop Experience Recommended

gg-logoGirish Gaikwad - Portfolio

[ SYS.ARCHIVE_RECORD ] - eqrev

> A web-based enterprise intelligence platform that aggregates, automates, and analyzes regional brand performance data from multiple quick-commerce platforms.

// INDUSTRY_TAG
Enterprise Intelligence
// DEPLOYMENT_YEAR
// SERVICE_PROTOCOLS
Data Analytics System
ASSET_VIEWER_ACTIVE
eqrev hero image
// PROBLEM_STATEMENT

Challenge

Monitoring brand performance across quick-commerce platforms like Blinkit, Instamart, and Zepto required building an automated intelligence system to replace manual marketplace tracking. Key engineering obstacles included:

>Handling dynamic DOM structure changes across multiple e-commerce platforms to maintain scraping integrity.

>Processing and storing massive volumes of regional SKU data without database degradation.

>Enforcing strict Role-Based Access Control (RBAC) to separate Admin and User dashboards securely.

>Computing a reliable "Brand Health Score" from fragmented visibility, ranking, and pricing data.

// SYSTEM_ARCHITECTURE

Solution

High level architecture of the application.

EQREV acts as a full data engineering and analytics pipeline. The architecture is split into three tiers: a Data Collection Layer utilizing automated scraping, a Backend Intelligence Layer for processing and scoring, and a secure React Frontend for regional drill-down analysis.

  • #

    Resilient Scraping Pipelines: Built adaptable web scraping logic with fallback patterns and scheduled background jobs to ensure consistent, normalized data ingestion despite structural changes on target platforms.

  • #

    Optimized Aggregation Engine: Structured regional data storage in MongoDB using advanced database indexing and backend aggregation pipelines to handle large volumes of SKU-level metrics interactively.

  • #

    Enterprise Security & Scoring: Implemented JWT-based authentication fused with role-based middleware and API signature validation. Computed algorithmic "Brand Health Scores" on the backend based on weighted visibility and availability metrics.

Visit website
// DEPLOYED_MODULES

Technologies

React module

React

TailwindCSS module

TailwindCSS

NodeJS module

NodeJS

Express module

Express

MongoDB module

MongoDB

JWT Auth module

JWT Auth

Scraping module

Scraping

SYS.RELATED_ARCHIVES
SYS.ADJACENT_MODULES

More Applications

TS: January 2026[ ARCHIVE ]

Recovery

Integrated cybersecurity and investigation platform designed to streamline incident response, digital evidence gathering, and secure data recovery processes.

[ READ_FILE ]
TS: November 2025[ ARCHIVE ]

DevRank

Developer evaluation platform that analyzes coding activity, GitHub contributions, and project portfolios to automatically score and rank software engineers.

[ READ_FILE ]
main*
Go Live