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Girish Gaikwad

SDE & Creative Technologist

Desktop Experience Recommended

gg-logoGirish Gaikwad - Portfolio

[ SYS.ARCHIVE_RECORD ] - Elastica

> An eco-friendly e-commerce platform selling sustainable home, garden, and fitness products made from recycled industrial rubber by women artisans.

// INDUSTRY_TAG
E-commerce
// DEPLOYMENT_YEAR
// SERVICE_PROTOCOLS
Digital Storefront
ASSET_VIEWER_ACTIVE
Elastica hero image
// PROBLEM_STATEMENT

Challenge

Building a modern e-commerce storefront required handling dynamic inventory while maintaining lightning-fast load times for SEO and user retention.

>Resolving product filtering performance bottlenecks.

>Structuring metadata to ensure high SEO ranking for niche artisan products.

>Managing dynamic categories for diverse products (planters vs. dumbbells).

// SYSTEM_ARCHITECTURE

Solution

High level architecture of the application.

Refactored the database architecture by applying optimized query indexing, which drastically sped up multi-parameter product filtering on the frontend.

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    Dynamic Product APIs: Built highly flexible category APIs that allow admins to dynamically assign and filter artisan products based on rapidly changing stock and seasonal demand.

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    SEO Optimization: Implemented structured metadata tagging and dynamic routing to ensure all niche products rank highly on search engines, driving organic traffic directly to the storefront.

Visit website
// DEPLOYED_MODULES

Technologies

React module

React

NodeJS module

NodeJS

MongoDB module

MongoDB

Payment API module

Payment API

SYS.RELATED_ARCHIVES
SYS.ADJACENT_MODULES

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